If PR was no fun in 1985, what is it now?

Posted by & filed under Books, Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

David Maister’s 1993 book “Managing The Professional Service Firm” is still the gold standard by which all other management books aimed at the legal, accounting, PR, marketing and consulting sectors should be judged. A round up of material he’d been writing since the early 1980s, re-reading it again reminded me how much truth is still… Read more »

Automated sentiment analysis? Yes, it is possible. And it’s here: Glide Intelligence

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

The concept of automated sentiment analysis has pretty poor reputation. Not least because expectations have been raised in the past by vendors only to be dashed on the hard rocks of failed promises. Glide Intelligence – launched this morning to group of 50+ senior comms professionals at the CIPR HQ in Russell Square – thus… Read more »

New York Times on Twitter: “The Conversation begins here”. And ends here it would seem.

Posted by & filed under Digital marketing, digital pr, General PR, Media, online pr.

Looking back over the last 24 hours, the New York Times Twitter account has Tweeted around 56 stories. An examination of the click through rates on these stories (which you can see for yourself by simply appending a ‘+” sign to any link as the NYTimes is using a customised bit.ly domain) shows that each… Read more »

Guest post: The Myth Of Press Release Syndication: Kelvin Newman, SiteVisibility

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FX: Fanfare This the very first Guest Post on In Front Of Your Nose. And I’m delighted to welcome Kelvin Newman from SiteVisibility for this auspicious debut with his take on The Myth Of Press Release Syndication. His views on the subject are highly pertinent – not least because he knows what he is talking… Read more »

Monitoring Social Media event – Boston: 5th October 2010. 20pc discount on all tickets.

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR, Web/Tech.

Update: 16/10/2010 Discount now 20pc. Post amended to reflect this. The folk at Influence People have a got a number of good events coming up in the US over the next few months. If the quality is anything like the Social Media Marketing event I attended in London in June, then US attendees are in… Read more »

Exclusive! 4 step process for PRs to gain backlink building expertise in 30 mins. Guaranteed!

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Kelvin Newman of Brighton-based SEO firm Site Visibility posted a great piece on EConsultancy recently in which he claimed that PRs can be better link builders than SEOs. Of course, the important word in the title to his blog post is “can”. The implication being that PRs currently aren’t better link builders. On the back… Read more »

Reach versus engagement: the new online battleground for PR and media

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »

Pogoplug allows printing from iPhone, iPad, Android or any other device, no matter where you are

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

Here’s an interesting new development from Pogoplug (a client) –  web printing. Or cloud printing if you prefer. For the first time, Pogoplug users will be able to print from an iPhone, iPad, Android or other mobile device from anywhere in the world. Pogoplug cloud printing will initially support all HP printer models and all… Read more »

How UK PR firms can improve their SEO capability overnight for £85

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

About 18 months ago*, I paid around £85 for a piece of software called Market Samurai. I can hand on heart say it is has been one of the most valuable tech investments I’ve made in that time. To describe it as a general internet marketing tool doesn’t really do it justice. Whether it is… Read more »