Why fungibility is the PR industry’s biggest problem (Marcom Pro)

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

As the head of WPP, Martin Sorrell’s pronouncements on any aspect of marketing are always worth paying attention to. Back in December, he suggested that the PR sector’s biggest issue was the lack of talent – at least by comparison with other industries such as investment banking and management consultancy. According to Sorrell: “professional consultancy firms… Read more »