Turning PR work away (when to say NO)

Posted by & filed under Technology PR.

How often does a PR company get approached by a potential client who believes they have a unique story to tell and has very high expectations about the level of media coverage they will gain – and yet when the brief comes in, they have a totally "me too" offering and no real story at… Read more »

Do PRs really send emails like this to journalists?

Posted by & filed under Technology PR.

A journalist chum sent me the following missive he received from a PR the other day. I’ve removed reference to the client to spare their blushes: Dear X, I have embedded the announcement below, if you have any questions or would like to speak with  Company Y  regarding this announcement, please contact me at the… Read more »

Phone vs Email – part 2

Posted by & filed under Technology PR.

Link: the LOOSE wire blog: PR, Bloggers and Teeth. More from J Wagstaff at the WSJ – the following reinforces the Glide survey findings from earlier and certainly points to a general disconnect between PR and the press in terms of how they should interact: Pitches should never be made by phone without an email… Read more »