Apparently the New View From Object Towers is pretty readable with a Gunning-Fog score of 8.9 – on par with a popular novel. Da Vinci code anyone? Take the test here Gunning Fog More below from Stuart Bruce. Link: A PR Guru’s Musings – Stuart Bruce: Journalists write easier to read copy than PRs. Media… Read more »
Monthly Archives: May 2006
Out of the blue this week, I received a picture from an old colleague – taken at a Brodeur A Plus Xmas Party c. 1996. As you will see here, myself and Mr Anuj Nayar (right – now PR for Apple in Cupertino), demonstated a startling, ahem, authentic fashion sense for this 70s disco theme… Read more »
CIX Hacks is a hidden corner of the online press/PR world in the UK – it is certainly one of the longest established places online where UK tech journos and PRs have congregated – and yet it has always remained curiously ignored by virtually all PRs. CIX has been around for nearly 20 years, one… Read more »
How often does a PR company get approached by a potential client who believes they have a unique story to tell and has very high expectations about the level of media coverage they will gain – and yet when the brief comes in, they have a totally "me too" offering and no real story at… Read more »
Link: Internet Security Zone Blog: Identity Theft Linked with Incontinence, “PayPal” says…. Chortle!
Link: Internet Security Zone Blog. Now up and running.
Do journalists invent quotes to put in their stories? Well, yes, it has always happened – but certainly no one would ever condone it and generally it was considered to be the refuge of a scoundrel. However, according to Phil Muncaster’s IT Week blog, he has a journalist chum who "sprinkles made-up quotes liberally into… Read more »
A journalist chum sent me the following missive he received from a PR the other day. I’ve removed reference to the client to spare their blushes: Dear X, I have embedded the announcement below, if you have any questions or would like to speak with Company Y regarding this announcement, please contact me at the… Read more »
Link: the LOOSE wire blog: PR, Bloggers and Teeth. More from J Wagstaff at the WSJ – the following reinforces the Glide survey findings from earlier and certainly points to a general disconnect between PR and the press in terms of how they should interact: Pitches should never be made by phone without an email… Read more »
Link: apophenia: On Being a Press Expert. The other side of the coin.