Apparently the New View From Object Towers is pretty readable with a Gunning-Fog score of 8.9 – on par with a popular novel. Da Vinci code anyone?
Take the test here Gunning Fog
More below from Stuart Bruce.
Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs compare to journalists and politicians.
Basically it measures what age/how many years of education you need to have had in order to be able to understand the copy. So a newspaper like The Guardian or The Times would score 10 and The Sun scores 6 (which interestingly according to Wikipedia is what a typical comic scores).
The one that impressed me was David Miliband who started his government blog as a way "to help bridge the gap – the growing and potentially dangerous gap – between politicians and the public". From this score (a crude test I know) it looks like he is doing a good job.