Why the current #CIPR Presidential election is so important for the PR industry

Posted by & filed under digital pr, Featured, General PR, online pr.

I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked in…. Read more »

PR, Penguins and Pandas

Posted by & filed under Digital marketing, Featured.

There was a great post from Chris Lake at EConsultancy this week entitled: Three reasons why publishers hate living in a post-Penguin, post-Panda world. For those unfamiliar with Penguin and Panda, they were the code names for two major Google algorithm updates over the last 18 months. The easiest way to think of them is… Read more »