Link: News and jobs for journalists :: Print and broadcast beat net for trust Curiously, viewing figures and circulations continue to decline – people may say they trust traditional media more – but they are not translating that trust into loyalty. Television and newspapers are still more trusted for news than websites and blogs, according… Read more »
Monthly Archives: August 2006
Link: Hacks replaced by computers According to this Inquirer story,Thomson Financial has been using computers to generate some stories since March. Says Nick Farrell: "Apparently the computer can turn around an earnings story within 0.3 seconds of the company making results public. Of course that sounds fast but since hacks usually get reports a few… Read more »
Link: Markets without Marketing | Linux Journal. Provocative stuff from Doc Searls. In particular: I know a lot of terrific PR people who are doing great work at moving their business from the Age of Spin to the Age of Full Exposure. I wish them luck in their mission. But when it’s complete the result… Read more »
I’ve been trying to reduce the burden on my email inbox by unsubscribing from as many email lists and newsletters as possible – most of them I signed up for a long time ago and have no relevance any more.Besides, my Netnewswire newsreader is much more efficient way of keeping on top of things. What… Read more »
Link: DWPub Sporadic: A case study in the power of direct-to-consumer PR. Seems our Web 2.0 release for MySQL has been getting a lot of attention via SourceWire – the new Digg, del.ico.us and Slashdot submission facilities certainly seem to have a major impact of page views.
Steve Rubel has kicked off a discussion about the re-inventing of the press interview. Lot of comments from various people about this particular excerpt: For instance, what if reporters posted their questions out in the ‘sphere and allowed prospective sources to respond either in comments or by linking to/trackbacking the post. This would give the… Read more »
This post on John Hagel’s Edge Perspectives Blog is as a good a summary of the challenge facing marketeers (and by definition PRs) as I’ve seen anywhere. The full post is well worth reading, but the following is worth highlighting: Redefine marketing strategy These shifts have broad implications in terms of marketing strategy, branding and… Read more »
This latest post from Nick Carr: Rough Type: Nicholas Carr’s Blog: Monetize meoutlines just how creative people are getting with E-Bay. American student Ron Steen, is offering 2% of his total earnings throughout his lifetime for $100K. It set me thinking that there may be some interesting ways in which E-Bay could be exploited by… Read more »
Is here. As the cheeky female presenter says at the end of this piece: "Microsoft didn’t want us to show you this. They blamed ambient noise for the problem. But it was quiet – until everyone started laughing. Live television is tough." Ain’t that the truth.
Link: FT.com / World / UK – Most UK youth on social networking sites. Most of the papers today have picked up on this story: "More than half of the UK’s 16-24 year olds are using social networking sites such as MySpace and Bebo at least once a week, as the “networked generation” turns its… Read more »