Print and broadcast beat net for trust

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Link: News and jobs for journalists :: Print and broadcast beat net for trust Curiously, viewing figures and circulations continue to decline – people may say they trust traditional media more – but they are not translating that trust into loyalty. Television and newspapers are still more trusted for news than websites and blogs, according… Read more »

Hacks replaced by computers

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Link: Hacks replaced by computers According to this Inquirer story,Thomson Financial has been using computers to generate some stories since March. Says Nick Farrell: "Apparently the computer can turn around an earnings story within 0.3 seconds of the company making results public. Of course that sounds fast but since hacks usually get reports a few… Read more »

Markets without Marketing | Linux Journal

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Link: Markets without Marketing | Linux Journal. Provocative stuff from Doc Searls. In particular: I know a lot of terrific PR people who are doing great work at moving their business from the Age of Spin to the Age of Full Exposure. I wish them luck in their mission. But when it’s complete the result… Read more »

The Future Of The Press Interview

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Steve Rubel has kicked off a discussion about the re-inventing of the press interview. Lot of comments from various people about this particular excerpt: For instance, what if reporters posted their questions out in the ‘sphere and allowed prospective sources to respond either in comments or by linking to/trackbacking the post. This would give the… Read more »

Living in the attention economy

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This post on John Hagel’s Edge Perspectives Blog is as a good a summary of the challenge facing marketeers (and by definition PRs) as I’ve seen anywhere. The full post is well worth reading, but the following is worth highlighting: Redefine marketing strategy These shifts have broad implications in terms of marketing strategy, branding and… Read more »

Creative uses of E-Bay

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This latest post from Nick Carr:  Rough Type: Nicholas Carr’s Blog: Monetize meoutlines just how creative people are getting with E-Bay. American student Ron Steen, is offering 2% of his total earnings throughout his lifetime for $100K. It set me thinking that there may be some interesting ways in which E-Bay could be exploited by… Read more »