Wat any fule knos abt speling and gramma

Posted by & filed under Technology PR.

Two recent blog posts from journalists bemoan the general lack of understanding of English language basics – namely spelling and grammar. First up we have David Neal at IT Week bemoaning that: "With the proliferation of online and mobile blogs, and up-to-the-minute news reporting it appears that correct spelling in communications is becoming less and… Read more »

Runes vs Gartner et al

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According to Martin Banks: "If you promise not to laugh I’ll tell you a little secret: for many years I have been interested in the ancient art (if art it be) of the Runes as a guide to life, the universe and everything. Most people use them as a guide to their personal lives. Some… Read more »

What do PR customers really want?

Posted by & filed under Technology PR.

The discussion sparked by Andy Lark’s recent post set me thinking about PR value propositions. Back in March, Harvard Business Review ran a piece entitled Customer Value Propositions in Business Markets (its $6 to download the full article). It contained some pertinent comment on where companies go wrong in trying to develop their value proposition… Read more »

PRCA reports slump in new business – is this “an ever-more mature and reassuringly vibrant profession?”

Posted by & filed under Technology PR.

According to today’s PR Week. One interesting stat was that overservicing levels in agencies are soaring. Apparently 33pc of agencies have reported an increase in overservicing. This compares with 26pc last year. Says PR Week: "The new business climate has become increasingly quiet, while overservicing of accounts by its members is at an all time… Read more »

The six minute PR pitch

Posted by & filed under Technology PR.

This piece from Forbes magazine answers the question why there is such demand for PR from start ups in Silicon Valley: "In the second quarter of 2006, venture capitalists invested $6.73 billion–5% higher than last year. More than $2.4 billion of that came from VC firms in the Bay Area, up 13% over last year."… Read more »

The Fall Of Troy

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Or rather, the legendary Troy Club – as detailed here: Rupert Goodwins’ Diary – ZDNet UK Comment. Even if many of the beer soaked nights spent there can’t be recalled clearly, the place itself will not be forgotten. Hacks and PRs looking for a late night drink in SoHo must now look elsewhere.