By far and away my most popular blog post of 2008 was How To Start A PR Company with Google and a Credit Card. As of this morning, the page has had nearly 2000 views since I originally published it in March of last year.
The general principle espoused in the post remains true – but I thought I’d update a few things.
1. Do I need to own my own computer?
Last year I suggested you could get a cheap laptop for a few hundred pounds – certainly if you opt for a netbook, that is still true. However, if you want to really boil it down to operating expenses over capital investment, there are various deals where you effectively rent your laptop and internet access – say for around £22 per month.
2. Do I need my own software?
I’d add to the original list Xero, an online accounting package. Rather than spend money on Sage or similiar, you have 24/7 online access to your accounts for around £19 per month. It is a very slick service – the world’s first enjoyable to use accounting software.
3. Other additions
I’d also suggest online back up service SugarSync (10GB for a few pounds per month) and RescueTime for time managment (free, or £5 per month if you want to download stats).
And why not throw in your own “on demand” car service with Streetcar?
In fact, it is perfectly conceivable to start and run a business (certainly in its early stages) purely on operating expenses of less than £100 per month and no capital expenditure (assuming you don’t need a virtual office or accounting services – even then you could probably achieve this for under £300 per month).
So in spite of the current dire climate, don’t let cost be a barrier to the entrepreneurial spirit.