Digital marketing digital pr Entrepreneur General PR online pr tech pr Technology PR

How to start a PR company in 2009 with Google and a credit card: version 2.0

By far and away my most popular blog post of 2008 was How To Start A PR Company with Google and a Credit Card. As of this morning, the page has had nearly 2000 views since I originally published it in March of last year.

The general principle espoused in the post remains true – but I thought I’d update a few things.

1. Do I need to own my own computer?

Last year I suggested you could get a cheap laptop for a few hundred pounds – certainly if you opt for a netbook, that is still true. However, if you want to really boil it down to operating expenses over capital investment, there are various deals where you effectively rent your laptop and internet access – say for around £22 per month.

2. Do I need my own software?

I’d add to the original list Xero, an online accounting package. Rather than spend money on Sage or similiar, you have 24/7 online access to your accounts for around £19 per month. It is a very slick service – the world’s first enjoyable to use accounting software.

3. Other additions

I’d also suggest online back up service SugarSync (10GB for a few pounds per month) and RescueTime for time managment (free, or £5 per month if you want to download stats).

And why not throw in your own “on demand” car service with Streetcar?

In fact, it is perfectly conceivable to start and run a business (certainly in its early stages) purely on operating expenses of less than £100 per month and no capital expenditure (assuming you don’t need a virtual office or accounting services – even then you could probably achieve this for under £300 per month).

So in spite of the current dire climate, don’t let cost be a barrier to the entrepreneurial spirit.

4 replies on “How to start a PR company in 2009 with Google and a credit card: version 2.0”

Great ideas, which highlight just how little you can get going with if you are on a tight budget. There are lots of oportunities out there still, and I think showing people how they can get start without spending thousands is invaluable.

The biggest barriers to getting started are likely to be a lack of self belief rather than a lack of funds. In terms of financial costs, I agree that all you need is a mobile phone, an old PC and a kitched table. But in terms of personal costs not everyone is capable of making such a leap of faith.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.