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Jackenhack Awards 2009:The (unofficial) video


What do you get when you cram around 170 UK tech PR people into a small bar in London, ply them with booze and offer up the prospect of some cheeky mickey taking? Answer: The Jackenhack Awards 2009 which took place last Wednesday evening at The Dust Bar in Clerkenwell Road, London.  If the PR Week Awards are “the equivalent of the film industry’s Oscars”, the Jackenhacks are the Razzies. Due to the current economic climate, there was no official video record of the evening. So I took it upon myself to create an unofficial one.

Armed with a Flip HD video camera, a copy of iMovie and a spare 30 mins for some (very) rough editing, this is what I came up with. I’m sure with more time I could have come up with a very polished video – but that would probably be “off-message” for the Jackenhacks. Suffice to say there is plenty of footage that didn’t make it into this version. If people were really that interested, I might be motivated to create an extended documentary.

Parental advisory warning: normally smooth talking PR people can be heard to be swearing in a way which makes Malcolm Tucker look like a recently ordained vicar. Those of sensitive dispositions should watch with the sound turned off.

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How do you distribute and monitor social media guidelines?

Strict businessmanMore and more organisations are looking to draw up social media guidelines. As I’ve previously pointed out, many larger companies have already put in place policies relating to blogging and social network participation. However, it occurred to me there is not much discussion around the subject of distributing, monitoring and enforcing social media guidelines. Having a written social media usage policy is clearly a necessary first step. But how do you make sure people have seen these guidelines? More importantly, how do you know that they have actually read and understood them? And are aware of the consequences of failing to abide by them? (Take Cisco for example: “Please be aware that violation of this policy may result in disciplinary action up to and including termination.”)

Perhaps social media might be able to learn something from the world of IT security. There are already tools that allow businesses to readily distribute and monitor IT security policy, as well as educate employees. So why not for social media guidelines?

What do people think?