PR = Persuasion, not presentation

Posted by & filed under Uncategorized.

In his PR Week column this week, Anthony Hilton takes a pop at “listen only” conference calls – where journalists and analysts are only allowed to hear what the company wants and not allowed “to interrupt, challenge, question or even express disbelief.” About as far away from the PR 2.0 concept of conversation as you… Read more »

Crisis PR mode at Fujitsu over NHS IT

Posted by & filed under Technology PR.

You wouldn’t want to be Andrew Rollerson, head of Fujitsu’s Healthcare Consultancy Practice, today – he appears to be in hot water over remarks he allegedly made at a conference last week regarding the NHS’s National Programme for IT. (Latest – the Daily Telegraph has very helpfully published his presentation slides here. Nice use of… Read more »