What is your attitude to marketing investment risk?

Posted by & filed under General PR.

One of the first questions a financial advisor will ask you is: “what is your attitude to investment risk?”. Whatever response you give – cautious, moderate, high – should determine the financial products the IFA recommends to you. Broadly speaking, the higher the potential return, the higher the risk (profit is the reward for risk)…. Read more »

Great tits cope well with warming

Posted by & filed under Humour.

Someone at the BBC had fun with that headline. It is – of course – referring to the fact that researchers found that great tits are laying eggs earlier in the spring than they used to, keeping step with the earlier emergence of caterpillars. But you knew that, didn’t you?

Which Twitter personality type are you?

Posted by & filed under Technology PR, Web/Tech.

An absolutely fabulous post by Pete Blackshaw over at ClickZ on the different personality types emerging in Twitterland. He uses the device of imagining what Niccolò Machiavelli would think of today’s Twitters. For example: FlackSmackers. These are journalists or high-reach bloggers who use Twitter to publicly complain — nay, groan — about lame PR or… Read more »