One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

What is your attitude to marketing investment risk?

Posted by & filed under General PR.

One of the first questions a financial advisor will ask you is: “what is your attitude to investment risk?”. Whatever response you give – cautious, moderate, high – should determine the financial products the IFA recommends to you. Broadly speaking, the higher the potential return, the higher the risk (profit is the reward for risk)…. Read more »