One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

Publishers value ad sales more than editorial shocker

Posted by & filed under General PR, Technology PR, Web/Tech.

Valleywag fails to be outraged by Alex Petraglia, editor of Primotech, a US videogames-news site, claiming that CNET’s “ad sales team carries more weight than the editorial team.” As Valleywag puts it: “Media companies don’t care about their writers. Reporters are nothing more than expendable, semi-skilled labor. Despite the chicken and the egg scenario (you… Read more »