Exclusive! Daily Mail actively using “prying” technology to influence reader behaviour

Posted by & filed under Business Intelligence, Current Affairs, Digital marketing, digital pr, General PR, Humour, marketing, online pr.

Visitors to the Daily Mail website are having personal information about themselves captured for the purpose of influencing their behaviour to purchase goods and services, we can exclusively reveal. The Mail also admits that it will use information gathered on individuals to “deal with” comments made on the site. Extensive research carried out by a… Read more »

IT Week – James Murray interviews Hyperion CTO John Kopcke

Posted by & filed under Business Intelligence, Business Performance Management, Technology PR, Web/Tech.

James Murray – IT Week – interview with Hyperion’s John Kopcke The trackback facility for stories on VNU’s website has set me thinking that this is another avenue yet to be fully explored (exploited?) by those of us working in the Web PR 2.0 world. In the past, once a story appeared, you had no… Read more »