Posted by & filed under Business Intelligence, Business Performance Management, Technology PR, Web/Tech.

James Murray – IT Week – interview with Hyperion’s John Kopcke

The trackback facility for stories on VNU’s website has set me thinking that this is another avenue yet to be fully explored (exploited?) by those of us working in the Web PR 2.0 world. In the past, once a story appeared, you had no further means of continuing the conversation around it – or at least not in a way that was open to public scrutiny. For example, what if someone felt they were misquoted? Rather than write an angry letter to the Editor asking for a correction, you can put your case in the open and let people make their own minds up.

And before anybody asks, James has written an entirely faithful record of his conversation with John at the Gartner BI Summit of a few weeks ago. For those interested, more of John’s insights into the whole subject of business intelligence and business performance management can be found here:

Hyperion Executive Thought Leadership Perspectives

One Response to “IT Week – James Murray interviews Hyperion CTO John Kopcke”

  1. Mary Branscombe

    Now to my mind this is what’s actually new and exciting about blogging, which is otherwise just a lightweight CMS that decomposes the page into time-tagged chunks, and why I dislike blogs that don’t allow comments. It’s a collaborative publishing technique that’s less open to tugs of war than wikis.

    When I blog something new and the developer or marketing manager spots the post on (say) Technorati and pops by to comment, I’m impressed that they’re monitoring so widely. If I’ve missed something and they add details, that means the combined post is more useful and complete for anyone who reads it later.


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