Tagcloud: the PRs friend or foe?

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Canuckflack reports on how Tagcrowd can be used by PRs to quickly analyse text to check for key words and  messages. He says it: shines a light on underlying tone (positive, negative, inspirational) helps you understand the emotion being communicated (strong, responsive, dedicated, things like that) provides a 50 word impression of the text and… Read more »

Dowie Dishes The Dirt on PR

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As Strumpette says, this  is a must-read piece – the story of Doug Dowie, the former head of Fleishman Hillard’s LA office wrongly convicted last year of masterminding an over-billing scheme with L.A.’s Department of Water and Power. I can see the queues forming to write the screenplay based on this one.

Blog voicemail – now added

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Following the tip from Amanda Chapel at Strumpette I’ve added voicemail  to my blog – go to the top right of the home page and feel free to say what you think – all views considered.

A flack-resistant Wall Street Journal – Valleywag

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MEDIA RELATIONS: A flack-resistant Journal – Valleywag Valleywag reports that the new WSJ managing editor is "tired of the cosy arrangements" that have previously existed with big tech companies on embargoes. VW seems to think this move will be followed by others in the US.

SEO killed the PR star?

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Daryl Willcox has just published his whitepaper on PR vs Search Engine Optimisation (SEO). It’s well worth a read – he raises a number of good points – I’ll add my ten pence worth shortly.

It’s not who you know. It’s what you know about those you know that matters: Dennis Howlett

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Dennis Howlett has posted about being approached by a US tech company for a recommendation for PR representation over here in Europe. it reminded me that prospective clients often ask journalists for their views on who they regard as good PR companies. Most of the journalists I’ve ever talked invariably say they typically recommend smaller… Read more »