Technology PR

The Inquirer puts the boot into Lighthouse PR

The Inquirer has taken great exception to Lighthouse PR’s press release regarding the quality of recent senior PR job applicants.

Describing the firm as "a beacon of pomposity in an ocean of spin", Evil Doctor Spinola continues by saying:

The bunnies complain about receiving podcasts, soft porn photos of
applicants and teaser campaigns where candidates sent items of
underwear over the course of a week. Four percent of applicants
admitted that they had either faced disciplinary action or been sacked
from a previous role. Peculiar pastimes cited included: ‘Wicka and
Occult Magik’, ‘Nudity and Naturalism’, ‘Ferret-legging’ and ‘Cheese

Now, call me old fashioned, but surely that’s precisely the kind of
imaginative approach required to stand out from the grey, faceless
no-hopers who make up the mainstream of the PR industry?

The use of podcasts, etc, does indeed show a level of creativity – but like much in our shiny new PR 3.0 world, if not done well, can prove more hindrance than help.

Perhaps Lighthouse ought to share with the good Doctor some of the material received – he might take a different view when confronted with the hard evidence.


Apple and EMI announce deal on DRM-free music

Apple has announced a deal with EM! that presumably is the beginning of the end for DRM. Steve Jobs quoted elsewhere as saying he expects over half of the total iTunes catalog to be DRM free by the end of the year.

From May, you’ll be able to get high quality tracks (256K encoding) from EMI artists for $1.29 ie a 30c premium to existing DRM enabled tracks – also, if you’ve already bought EMI songs already, you can upgrade them for 30c. Apple plan to sell DRM and non-DRM tracks side by side. Will be interesting to see what the UK pricing will look like.

However, the one artist conspicuous by their absence from the EMI deal is the Beatles. Or will the hatchet be buried sooner than we think?