PR and marketing professionals looking to kick start or improve their online communications programmes now have a valuable new free guide thanks to the publication today of the latest whitepaper from Daryl Willcox Publishing (DWPub). The whitepaper, entitled “Online PR in action – an introduction to implementing and measuring a digital PR programme”, sets out the basic steps required to get results from digital media. The whitepaper was written by digital PR veteran Andrew Bruce Smith, founder of online PR specialist consultancy escherman. It was inspired by a lack of detailed information about how to pull together all the various elements of a successful online PR campaign – despite huge volumes of information available on specific aspects of the subject.
Monthly Archives: February 2009
Charles Arthur, Technology Editor at the The Guardian, invents a new PR metric
How Jack Schofield at The Guardian persuaded me to change my blog theme
Charles Arthur at The Guardian has been musing on his relationship with the PR business and sparked a cavalcade of comment, mainly from PRs. I posted the following as a comment, but at time of writing, it hadn’t appeared, so here is my response again (apologies to regular readers who are probably familiar with many… Read more »
For those of a philosophic bent, one of the best books of recent times has been Wittgenstein’s Poker, by David Edmonds and John Eidinow, which provides a brilliant overview of two giants of 20th century thought, Ludwig Wittgenstein and Karl Popper. (The title derives from the infamous meeting of Wittgenstein and Popper in room H3,… Read more »