Link: ANALYST EQUITY: PR: Opportunities, obstacles and solutions. A forthright post from Duncan Chapple on the subject of PR. Some quick excerpts: "PR’s inability to produce valuable results is reflected in underresourcing and underpricing by agencies. Most agencies’ pre-tax margins are a miserable 3.6%. Twenty percent of agencies price below cost. Their sales growth conceals… Read more »
Monthly Archives: February 2006
Link: FTMAGBLOG: THAT’S ALL FOLKS. After only 5 days, the FT has closed the blog it set up to comment on their Feb 18 story by Trevor Butterworth. Which is a shame. As Glyn Moody has already pointed out in 10 Things To Build A Blog Readership, one vital attribute is stamina.
Link: AccMan Pro – Dennis Howlett on innovation for professional accountants � The mouse and the elephant – or how mainstream media censored a reader. A small firestorm is brewing over at Dennis Howlett’s blog over the apparent censorship meted out on the AccountingWEB site. The explanation given by the publisher – "We don’t allow… Read more »
Link: TheOpenForce.com: MySQL.com Web Traffic. Interesting post from MySQL’s Zack Urlocker – namely: "Last year we actually surpassed Oracle’s web site in terms of traffic, as measured by Alexa. However, not to pick on Oracle, in the tech sector we also generate more traffic than Red Hat, Novell, SAP, Apache, JBoss, Eclipse, BEA, Borland, Gartner,… Read more »
Link: open…: 10 Things to Build a Blog Readership. Sound advice from Glyn Moody.
James Murray – IT Week – interview with Hyperion’s John Kopcke The trackback facility for stories on VNU’s website has set me thinking that this is another avenue yet to be fully explored (exploited?) by those of us working in the Web PR 2.0 world. In the past, once a story appeared, you had no… Read more »
The following post on the Mediations site – Julian Henry in the Guardian – tipped me off to a rather extraordinary polemic about PR. According to Mr Henry: Most of the major PR agencies in the UK construct their business around writing strategies, drawing up Q&As, drafting positioning statements, scripting advertorials, collating briefing packs, printing… Read more »
Link: Blog. Says Guy Clapperton – I feel flattered. And very old.
Link: FTMAGBLOG. Trevor Butterworth piece on blogging in the FT magazine this weekend – the link above is to the blog set up to discuss the piece. You can read the original article here: FT on Blogging In short, its a sensible piece that says blogging isn’t going to change the world too much some… Read more »
The following from this afternoon’s Silicon email newsletter shows that human beings remain the weakest link in the security chain.Turning a little bit Crimewatch for a minute, the Round-Up would like to begin by asking: "Were you in the City of London on Tuesday 14 February?" "Did you see individuals acting strangely? Perhaps you saw… Read more »