Merry Christmas from escherman!

Posted by & filed under Uncategorized.

Here’s the escherman Christmas video card, courtesty of Animoto (definitely one of the must-have applications of 2008 – and no doubt of next year as well). Many thanks to all the readers of this blog in 2008 – hope you’ve all found something of value here. Look forward to more blogging in 2009! [clearspring_widget title=””… Read more »

A (secure) Xmas message from ArmstrongAdams

Posted by & filed under digital pr, Humour, online pr, tech pr, Technology PR.

Here’s a Christmas message from Tim Kipps at ArmstrongAdams, an escherman client: “We’d like to wish you a very merry Christmas.We don’t send cards because it’s not good for the environment. Instead we’ve donated the Christmas card budget to Concern Worldwide to buy chickens. We named the first two ‘Lunch’ and ‘Dinner’. Also, because it’s… Read more »

“Software as a Service: it’s about the business model, stupid” says SaaS-IT Consult

Posted by & filed under digital pr, online pr, SaaS, tech pr, Technology PR, Web/Tech.

SaaS-IT Consult and their new whitepaper entitled “Software as a service: It’s about the business model, stupid” claims that too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers may fail to capitalise on the emerging Software as Service (SaaS) market. and open source PR (more evidence for Most Frequent Contributor power)

Posted by & filed under digital pr, online pr, tech pr, Technology PR.

According to Joe Brockmeier at ZDNet, Amazon is taking an open source approach to PR: The company has announced what it calls its “Holiday Customer Review Team.” These are six Amazon customers who are particularly active in writing product reviews that it has offered to reporters to discuss gift picks. (They also contribute their recommendations… Read more »

Why Backtype points to the future of PR

Posted by & filed under digital pr, online pr, tech pr, Technology PR.

UPDATE (2nd November 2020): This post was written many years ago – and BackType no longer exists. However, the need for such tools has not gone away. One worth looking at today is BrandMentions which offers online brand and media monitoring and reputation management capabilities. According to Todd Defren: “Excuses for not doing supremely excellent… Read more »

The Business Of PR – Part One

Posted by & filed under digital pr, online pr, tech pr, Technology PR.

(Note: this post originally appeared here on May 13th, 2005 – over 3 years later, how much has really changed?) Discussion of PR on blogs almost entirely centres around media relations or external communication (2008: Twitter). However, no-one ever seems to talk about things like account management or business development. One of things that journalists… Read more »

Where are the PR Numerati? (Is Stephen Baker reading this?)

Posted by & filed under digital pr, Media, online pr, People, tech pr, Technology PR.

Have just finished reading senior Business Week writer Stephen Baker’s book, The Numerati. A great read – and worthy of several blog posts rather than just one. However, this quick precis (and experiment) will have to suffice for the moment. The underlying premise of the book is that a combination of maths, monumental data gathering,… Read more »