A quick plug for client SaaS-IT Consult and their new whitepaper entitled “Software as a service: It’s about the business model, stupid”.
SaaS-IT say that too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers may fail to capitalise on the emerging Software as Service (SaaS) market.
They also say the SaaS market has got more in common with supermarket retailing than traditional IT sales models. Or as they put it, selling cheese rather than technology.
As SaaS-IT founder and partner Anders Trolle-Schultz remarks: “Software as a Service (SaaS) is going to have a major impact on the business world in the next few years. In spite of this, virtually all of the discussion around SaaS to date has focussed on technology – and that SaaS is merely a different technology delivery model. The simple fact is that SaaS isn’t about technology at all. It’s a business model. As a result, mainstream SaaS adoption will require a major mindset change on the part of all participants, not least the existing IT channel. Technology is not the main market inhibitor. We have produced this new whitepaper to help move the debate and discussion toward the real business drivers in the development of the SaaS market.”
SaaS-IT is Europe’s leading Software As A Service (SaaS) business enablement consultancy. SaaS-IT provides a bespoke mix of practical, real world consulting services to allow small to medium size ISVs, value added hosters and mainstream software vendors to optimise their SaaS business capabilities.
Unlike larger generalist and technology led consultancies, SaaS-IT delivers an unrivalled level of business partnership expertise to ensure SaaS market opportunities are properly validated and optimally executed where appropriate.
SaaS-IT consultants have extensive expertise, understanding and experience of local European market conditions and are best positioned to advise on all aspects of SaaS business enablement including messaging, pricing, sales & marketing, demand generation, licensing models, product development lifecycle, and support operations.