Why Backtype points to the future of PR

Posted by & filed under digital pr, online pr, tech pr, Technology PR.

UPDATE (2nd November 2020): This post was written many years ago – and BackType no longer exists. However, the need for such tools has not gone away. One worth looking at today is BrandMentions which offers online brand and media monitoring and reputation management capabilities. According to Todd Defren: “Excuses for not doing supremely excellent… Read more »