Google’s Adword Keyword Tool is a very useful aid for determining how much you can expect to pay for a key word or phrase associated with a Google ad. It also tells you the level of competition for a particular keyword or phrase as well as search volumes over time – helpful for detecting trends… Read more »
Monthly Archives: September 2007
Tim Walker has an excellent summary of Tim Ferriss’ Four Hour Work Week – well worth a read.
Tim Ferriss’ book, The Four Hour Work Week, is clearly the business/lifestyle title du jour. Having now topped the New York Times and WSJ best seller lists, he is gaining a cult following over here in the UK and Europe. In simple terms, it is a book about "lifestyle design" – or how to do… Read more »
My good friend Mr Waddington at Rainier has been bemoaning PRs who still see print coverage as the primary goal of their work. He says: "This reality, alas, hasn’t sunk into the UK PR industry yet, which still regards hard copy coverage as delivering the best value to clients when in reality web hits and… Read more »