The Low Information Diet (Tim Ferriss)

Posted by & filed under Books, Technology PR.

Tim Ferriss’ book, The Four Hour Work Week, is clearly the business/lifestyle title du jour. Having now topped the New York Times and WSJ best seller lists, he is gaining a cult following over here in the UK and Europe. In simple terms, it is a book about "lifestyle design" – or how to do… Read more »

The value (or otherwise) of media relations

Posted by & filed under Technology PR.

My good friend Mr Waddington at Rainier has been bemoaning PRs who still see print coverage as the primary goal of their work. He says: "This reality, alas, hasn’t sunk into the UK PR industry yet, which still regards hard copy coverage as delivering the best value to clients when in reality web hits and… Read more »