Getting a handle on true reach and engagement in social media and digital advertising is crucial. Unless you establish baselines of success on reality, you are inevitably going to end up disappointed and/or wasting valuable time, money and effort on the wrong things.
Posts Categorized: Social media
As my fellow CIPR Social Media Panel member Rachel Miller has already ably blogged, Share This Too is due to be published by Wiley at the end of August. My contribution to this edition is a chapter on network topology – the study of the structure of networks. And in a very timely and helpful… Read more »
The Guardian ran a nice piece on Effective Social Media Analytics by Danny Bradbury on June 10th 2013. Among the the top notch social media experts featured in the article were Phil Sheldrake, Marshall Sponder and Sharon Flaherty from Confused.com. Oh, and me 😉 I appreciated the opportunity to talk about some of my favourite… Read more »
One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool? And by inexpensive, people usually mean either free or under £10 a month. Which is why Crowdbooster might be worth considering for those who have little or no experience of social media… Read more »
How do M&S, Nokia, Giff Gaff and Bazaarvoice measure social media ROI? What tools do they use to measure social media value? I’ll be putting these questions and more to senior representatives of all of these businesses at the Social Brands conference being held in London on Thursday February 7th 2013. I’m moderating a panel… Read more »
I’ve long extolled the virtues of Hootsuite as a social media management platform for PR and communications teams (*). We’ve helped a number of individuals and teams get properly set up on Hootsuite. As a result of getting more immersed in Hootsuite, I became a Hootsuite Certified Professional earlier this year. And I’ve continued… Read more »