One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool?
And by inexpensive, people usually mean either free or under £10 a month.
Which is why Crowdbooster might be worth considering for those who have little or no experience of social media monitoring in a professional context.
Crowdbooster has been around for some time. It has been free until now, but is introducing a tiered pricing policy from March 2013. At an entry price of $9 a month to measure one Twitter account plus one Facebook page, this for me fits the definition of inexpensive.
The reason for highlighting Crowdbooster is its recently updated user interface which makes it a good choice for the beginner who wants something simple and easy to work with.
The tool comprises three parts: Analyze, Publish, Engage
The analysis section allows you to get an understanding of how your Tweets have performed along four dimensions: impressions, retweets, @ mentions and time.
What’s nice about Crowdbooster is that it provides a single visual display that clearly shows all of these elements in one view.
Here’s a snapshot of my Twitter activity over the last 24 hours (the tool will also provide similar for Facebook pages too). But you can specify any timeframe you like.
Clicking on a bubble will display the details of the relevant Tweet at the bottom of the screen.
The publish element allows you to Tweet or post to Facebook. It also allows you to schedule in advance when your posts go out.
Although not as flexible as Autoscheduling in Hootsuite or Sprout Social, for those just starting out, it will probably be more than enough to give them a taste of how to plan for message distribution.
Finally, the Engage element provides a rudimentary list of the people who Retweet you the most as well as your followers who in turn have the highest follower counts.
As with most tools these days, you can export the data in CSV format so you can perform your own analysis in a spreadsheet.
Hootsuite and Sprout Social obviously provide a lot more – but for those just starting out and want to test the water for little outlay, Crowdbooster is certainly worth a look.
Little or no experience of social media?
Click here for more details of my next CIPR Introduction to Social Media workshop which runs on 5th February 2013.