Escherman to handle UK PR launch for Pogoplug consumer multimedia device: personal cloud computing for the masses

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SaaS, tech pr, Technology PR, Web/Tech.

[wpvideo GOJi2QuW] You know how PR folk are always “excited” and “delighted” when they win an account. Well, I can honestly say we are REALLY excited and delighted that we are handling the UK and European PR launch of the Pogoplug from Cloud Engines Inc. So what is the Pogoplug? For an immediate sense of… Read more »

Engagement – PR’s lost metric

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »