What engagement time tells you about the value or otherwise of online press coverage

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to Google) 3. The Guardian has monthly page views of around 88 million in the UK and around 21 million unique visitors… Read more »

Engagement – PR’s lost metric

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »

79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR.

I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of… Read more »