How to start a PR company in 2009 with Google and a credit card: version 2.0

Posted by & filed under Digital marketing, digital pr, Entrepreneur, General PR, online pr, tech pr, Technology PR.

By far and away my most popular blog post of 2008 was How To Start A PR Company with Google and a Credit Card. As of this morning, the page has had nearly 2000 views since I originally published it in March of last year. The general principle espoused in the post remains true –… Read more »

“Insecure, threatened, worried, exposed, skeptical, suspicious”: How PR buyers feel

Posted by & filed under Books, Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

David Maister’s book Managing The Professional Service Firm remains the gold standard text on the subject, some 16 years after it was first published. In fact, the book is a collection of essays and articles that he had written over previous years, stretching as far back as 1982. The main thing that struck me about… Read more »