Businesses failing to cash in on blogs – IT Week

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Link: Businesses failing to cash in on blogs – IT Week. Nearly half of small and medium-sized firms understand the business benefits of corporate blogs, but only three percent have plans to start one, according to new research released today by web hosting firm Fasthosts. The survey of over 2,000 SMBs found that firms understood… Read more »

How technology is changing the manager’s brain

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World Business carries this feature from Baroness Greenfield. Two quotes from the piece stood out: 1. "Working on the screen is having a massive impact on the way we think and process information. The screen culture is not conducive to taking time to think – everything is instantly available. The result is iconic thinking, quick… Read more »

Happy days at Ernst & Young!

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Big thanks to Dennis Howlett for giving us all here at Object Towers a big belly laugh this morning. You really have to watch this Ernst & Young video – presumably its intended to show what a great place E&Y is to work – and encourage recruitment. I leave it to you humble viewer to… Read more »

PR professionals of the future benefit from Response Source university link

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DWPub Sporadic: PR professionals of the future benefit from Response Source university link. As Daryl says, PR students at the University of Gloucestershire’s new public relations degree course are going to have access to journalist requests through his Response Source Journalist Enquiries System: "This will give them real-world examples of the sort of requests journalists… Read more »

Tech Marketing Investment Projected to Increase by 7.5% in 2006, The Fastest Rate of Increase in 5 Years, According to IDC

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The full release below – would be interesting to see if they have a breakdown of where the spend is going – I suspect PR for example will still constitute a small part of overall marketing spend. Tech Marketing Investment Projected to Increase by 7.5% in 2006, The Fastest Rate of Increase in 5 Years,… Read more »

What is pretexting? We’re all about to know more about it

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Cheatsheet: What is pretexting? – Valleywag. In case you didn’t know, Wikipedia says: "Pretexting is the act of pretending to be someone who you are not by telling an untruth, or creating deception. The practice of pretexting typically involves tricking a telecom carrier into disclosing personal information of a customer, with the scammer pretending to… Read more »