DWPub Sporadic: PR professionals of the future benefit from Response Source university link.
As Daryl says, PR students at the University of Gloucestershire’s new public relations degree course are going to have access to journalist requests through his Response Source Journalist Enquiries System: "This will give them real-world examples of the sort of requests journalists make so they can consider effective ways of pitching."
I guess one of the most important lessons the students could learn is to simply read the request properly – and respond accordingly. The main beef you hear from journalists is the fact that many PRs – knowingly or otherwise – seem to pitch clients or stories that bear no relation to the original request. So anything that helps the next crop of PR grads do their jobs better is to be welcomed.
Aside from that, it is good to see at least one PR degree course doing something to bring the "real world" of PR to students.