New free whitepaper will help PR and marketing professionals kick start or improve online PR programmes

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PR and marketing professionals looking to kick start or improve their online communications programmes now have a valuable new free guide thanks to the publication today of the latest whitepaper from Daryl Willcox Publishing (DWPub). The whitepaper, entitled “Online PR in action – an introduction to implementing and measuring a digital PR programme”, sets out the basic steps required to get results from digital media. The whitepaper was written by digital PR veteran Andrew Bruce Smith, founder of online PR specialist consultancy escherman. It was inspired by a lack of detailed information about how to pull together all the various elements of a successful online PR campaign – despite huge volumes of information available on specific aspects of the subject.