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Technology PR

What do you do when a journalist goes on holiday?

In the case of Microscope today, you simply re-run an old column. I was reading Steve Shipside’s opinion piece when I had a strange sense of deja vu. And with good reason. The column had a short note at the end: Steve Shipside is on holiday so this column is a repeat. It initially ran […]

In the case of Microscope today, you simply re-run an old column. I was reading Steve Shipside’s opinion piece when I had a strange sense of deja vu. And with good reason. The column had a short note at the end:

Steve Shipside is on holiday so this column is a repeat. It initially ran on 17 April 2006.

Hope Steve gets paid for the re-run. But another example of the pressure on editorial resources?

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