Posts Categorized: General PR

Forbes magazine has just published a piece about the PR biz, describing it as The Single Greatest Marketing Tool. No huge surprises in it. But I was intrigued to learn that one of the key roles of PR is "triaging corporate snafus" Yes, it had me wondering for a few minutes – however, after a… Read more »

Just stumbled across Rainmaker’s latest New Business Survey which reports on how U.S. marketing communications agencies should best engage with prospective clients for the purpose of winning new business. They polled opinion from 150 major US brand spenders, in respect of three areas where accurate insights are critical for effective new business activity. A series… Read more »

  Fight! Fight! Fight!  Amanda Chapel at Stumpette has issued an open (and very forthright) letter to the CEOs and Chief Execs of the top 50 PR agencies in the US and UK. Her question was: "Where are you?!! Listen… we had a Call to Action last week where we invited a number of you… Read more »

davidmaister.com > Passion, People and Principles > Fat Smoker Principles: Build Relationship Plans Not Sales Plans. As ever, more good sense from Mr Maister. I like his distinction between illustrating and asserting – much like my example of "show" versus "tell" in connection with press releases. DM: Virtually every company I meet says they have… Read more »

Rather remiss of me not to say thanks to David Meerman Scott for the acknowledgement  in his latest book, The New Rules of PR and Marketing. So, again, thank you. Glad I was able to make a (small) contribution to your efforts.

Professional services guru David Maister has a provocative post here regarding the value of talking to journalists (admittedly in the context of professional services firms). He says: "Experience has taught me that being quoted like this doesn’t really help promote my business or affect the likelihood of me getting hired….I think the marketing benefits of… Read more »

OK – they didn’t actually say that – but the latest issue of PR Week contains a number of articles, which, taken together, paint a rather gloomy picture of the UK PR industry and its future. First up, a survey of junior PR folk, conducted in December 2006, showed that a "staggering" (PR Week’s own… Read more »

The ever excellent Strumpette has a guest piece from the self-styled US "pit bull of public relations," Eric Dezenhall, on why senior corporate managers have such a low opinion of PR. (Full article here.) I confess that I have never come across Mr Dezenhall before – but his views are frank and original to say… Read more »