Reach versus engagement: the new online battleground for PR and media

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »