How much is BP really paying for those “oil spill” PPC ads?

Posted by & filed under Current Affairs, Digital marketing, digital pr, General PR, marketing, online pr.

BP ‘manipulating search results’ on Google following oil spill – so said The Times today. The piece quoted Maureen Mackey, a writer on the Fiscal Times as saying: “What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill… and [BP are] paying big money for… Read more »

Exclusive! Daily Mail actively using “prying” technology to influence reader behaviour

Posted by & filed under Business Intelligence, Current Affairs, Digital marketing, digital pr, General PR, Humour, marketing, online pr.

Visitors to the Daily Mail website are having personal information about themselves captured for the purpose of influencing their behaviour to purchase goods and services, we can exclusively reveal. The Mail also admits that it will use information gathered on individuals to “deal with” comments made on the site. Extensive research carried out by a… Read more »

Rolls Royce Corporate Comms Director: “Social media is a complete waste of time”

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr.

Well, that’s how I interpreted the words of Rolls Royce Director of Communications Peter Morgan in the latest issue of Corp Comms Magazine. I appreciate that I didn’t attend the event where he is supposed to have made the statements below – but I don’t doubt that Corp Comms Editor Helen Dunne has faithfully recorded… Read more »

What PPC ad spending can tell you about the UK PR sector and other digital tales

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

As part of a recent SEO analysis of the websites of PR Week’s Top 150 agencies (*), we found that only 37pc of them contained the keyword term “PR” in their home page titles. And barely 15pc used the term “public relations” (a fairly bog standard SEO technique). We then realised that many firms referred… Read more »

What engagement time tells you about the value or otherwise of online press coverage

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to Google) 3. The Guardian has monthly page views of around 88 million in the UK and around 21 million unique visitors… Read more »

PR doesn’t care about business outcomes: what PR Week’s internal search function tells you about the industry

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

PR Week’s web site has a very useful search box that tells you which articles contain certain keyword phrases. It also helpfully breaks out what kind of article the phrase was contained in and the year.  As a result, it provides a useful measure as to how the interests of the PR sector are reflected… Read more »

Engagement – PR’s lost metric

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »