Category: online pr

Neat idea.

The fact that people — professional PR people— are saying they think that measurement is collecting clips and calculating AVEs, we’re doomed as a profession,” says Katie Paine, CEO and founder of KD Paine & Partners. “There’s absolutely nobody at the board level or CEO level of any organization that would accept any of the measures that these people seem to think are measurement.

And this just doesn’t make sense: “Most survey respondents listed clippings as the most effective tool, at 77 percent. However, among respondents who actively measure PR, just 60 percent said clips were effective.”

Excellent stuff.

Seth Godin in one hour: purple cows. being remarkable, telling a story, getting people to spread the word, gaining permission. All here.

“Public relations expert Brian Solis discusses how to find your audience online and how to communicate directly with them.”

From Revolution magazine: “The mystery of the rising rankings

Since the beginning of this year, increasing numbers of big brands are appearing in the top ten search results on competitive generic search queries. They are elbowing out of the way thousands of lesser sites in the process. No-one is quite sure why this has happened, but some suspect that changes to Google’s algorithm made in February dubbed the ‘Vince update’ (after the Google engineer that made them) are responsible. This has benefited big brands to the detriment of smaller players.”

Alan Patrick: “Note that the blogosphere feeds off the mainstream media, in the main – which begs the question of what happens if it kills its host….”

3. Socialize. This is my personal favorite. I actually had a fellow consultant on a project look me in the eye with grave concern and pose this question:

“Have you socialized that idea?”

I was dumbstruck and quickly tried to recover. “Uh, do you mean, did I take it out for drinks and show it a good time?” I asked.

What a dunderhead. My fellow consultant merely wanted to know whether I had discussed the idea with our client.

Let that be a lesson to you. Treat the best ideas like sailors who just arrived in port for an extended shore leave.

You know what to do.