Posted by & filed under online pr, Uncategorized.

3. Socialize. This is my personal favorite. I actually had a fellow consultant on a project look me in the eye with grave concern and pose this question:

“Have you socialized that idea?”

I was dumbstruck and quickly tried to recover. “Uh, do you mean, did I take it out for drinks and show it a good time?” I asked.

What a dunderhead. My fellow consultant merely wanted to know whether I had discussed the idea with our client.

Let that be a lesson to you. Treat the best ideas like sailors who just arrived in port for an extended shore leave.

You know what to do.

Posted via web from Andrew’s posterous

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