3. Socialize. This is my personal favorite. I actually had a fellow consultant on a project look me in the eye with grave concern and pose this question:
“Have you socialized that idea?”
I was dumbstruck and quickly tried to recover. “Uh, do you mean, did I take it out for drinks and show it a good time?” I asked.
What a dunderhead. My fellow consultant merely wanted to know whether I had discussed the idea with our client.
Let that be a lesson to you. Treat the best ideas like sailors who just arrived in port for an extended shore leave.
You know what to do.