I wanted to know what whether PM Gordon Brown was going to talk about Zimbabwe with UN Secretary General Ban Ki-moon this week. So I asked the question via Twitter. I got a reply back very swiftly. “He stands solidly behind human rights in Zimbabwe.” OK. So I’m not getting a direct answer from the… Read more »
Monthly Archives: April 2008
Is “copy and paste” journalism the norm online? Evidence from Metrica?
Metrica’s first annual PR industry benchmarking report – Metrica Numbers 2007 – is now out. And as Brendan Cooper says: “it’s a serious piece of work.” Like Brendan, I haven’t gone through the results with a fine tooth comb, but Metrica have helpfully provide a good precis on their blog. Two things to highlight: Haste… Read more »
Can you sell luxury bespoke men’s shoes via the web?
I’m a lucky man. My wife* designs and makes men’s bespoke shoes. Her business – Carreducker – has “built a reputation over many years amongst a small, coterie of international collectors for beautiful, bespoke men’s footwear.” Awareness has come via good old fashioned referral, word of mouth and traditional media coverage in places like the… Read more »
Why journalists ignore most press releases. And why they will continue to do so.
Press releases suck says Sally Whittle. She lists five reasons why most press releases get deleted: 1. Your sentences are too long 2. Your client descriptors make no sense. 3. Your quotes come from robots. 4. Jargon, jargon, jargon. 5. You sent it to the wrong people. Read Sally’s post for the detail behind each… Read more »
Fake viral (buzz) marketing in UK will be illegal from May 26th
Almost. According to Revolution magazine, the worthies at the Institute of Practitioners in Advertising are warning that: “commercial communications via the internet will become more strictly regulated and in some cases illegal when new rulings come into force from late May.” I checked the date of the news story – April 2nd – so no… Read more »
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