Can you sell luxury bespoke men’s shoes via the web?

Posted by & filed under Fashion, Men's footwear.

I’m a lucky man. My wife* designs and makes men’s bespoke shoes. Her business – Carreducker – has “built a reputation over many years amongst a small, coterie of international collectors for beautiful, bespoke men’s footwear.” Awareness has come via good old fashioned referral, word of mouth and traditional media coverage in places like the… Read more »

Why journalists ignore most press releases. And why they will continue to do so.

Posted by & filed under Books, tech pr, Technology PR, Uncategorized.

Press releases suck says Sally Whittle. She lists five reasons why most press releases get deleted: 1. Your sentences are too long 2. Your client descriptors make no sense. 3. Your quotes come from robots. 4. Jargon, jargon, jargon. 5. You sent it to the wrong people. Read Sally’s post for the detail behind each… Read more »

Fake viral (buzz) marketing in UK will be illegal from May 26th

Posted by & filed under digital pr, marketing, Web/Tech.

Almost. According to Revolution magazine, the worthies at the Institute of Practitioners in Advertising are warning that: “commercial communications via the internet will become more strictly regulated and in some cases illegal when new rulings come into force from late May.” I checked the date of the news story – April 2nd – so no… Read more »