EschermanLink: FTMAGBLOG: THAT’S ALL FOLKS.
After only 5 days, the FT has closed the blog it set up to comment on their Feb 18 story by Trevor Butterworth. Which is a shame.
As Glyn Moody has already pointed out in 10 Things To Build A Blog Readership, one vital attribute is stamina.
A small firestorm is brewing over at Dennis Howlett’s blog over the apparent censorship meted out on the AccountingWEB site. The explanation given by the publisher – "We don’t allow self promotion – It’s not in our commercial interests to send people away from our site” – is the thing that seems to be stirring up the ire of various commentators.
Although not familiar with the fine detail of the case, from the outside it does seem a rather curious stance. The web, by its very nature, is designed to assist travelling to various destinations rather than stopping at one.
Also, surely readers will be able to evaluate for themselves whether something is a gratuitous plug – and thus refrain from clicking on a link away from the site?
Providing a comment isn’t offensive or libelous, common sense says let the community decide for themselves.
Link: open…: 10 Things to Build a Blog Readership.
Sound advice from Glyn Moody.
FYI – Press review software for Zone Alarm Security Suite 6.0, Zone Alarm Pro 6.0 and Zone Alarm with Anti-Virus 6.0 will be available later this week. Any journalists who would like a free, long term evaluation copy of any or all of these products, please call or e-mail me. We will hopefully have
the press review download URL and licence key to provide to you later this
week. Any other questions in the meantime, please do let me know.
FOR IMMEDIATE RELEASE
Media Contact:
Andrew Smith
Object Marketing
andrews@objectmarketing.com
Telephone: 020 8762 9292
ZONE LABS CRACKS SPYWARE PREVENTION BARRIER – NEW OSFIREWALL THWARTS
CYBERCRIMINALS WITH BEHAVIOR-BASED PC PROTECTION
ZoneAlarm 6.0 to debut a radical new OSFirewall and Anti-Spyware solution to
block the most dangerous Internet threats including spyware, rootkits,
viruses, and more from invading PCs
SAN FRANCISCO, Calif. – July 18, 2005 – Zone Labs®, a Check Point® company
(NASDAQ: CHKP), today announced ZoneAlarm® 6.0, the much-anticipated update
to its award-winning Internet security product family. ZoneAlarm 6.0 will
offer consumers the most effective multi-layered protection against spyware,
viruses and other insidious Internet security threats.
ZoneAlarm 6.0 utilizes a unique new behavior-based strategy to block malware
and spyware from ever gaining a foothold on a PC. Rather than intermittently
scanning for spyware infections after the damage has been done, ZoneAlarm
6.0 offers the first new defense mechanism, called the OSFirewall, to
guard the health of a PC at the core. This kernel-level firewall monitors
suspicious activity affecting the operating system, programs and files, and
disables destructive programs. To complement the prevention technology,
ZoneAlarm 6.0 also employs a new intelligent anti-spyware removal solution
as well as DefenseNet”, a dynamic zero-hour system leveraging the community
of millions of ZoneAlarm users to proactively protect against emerging
attacks. Xanax 1mg
helps to improve my health despite the medicine I take it with.
So I give him a big A+, and advise it to everyone because it is well tolerated.
I personally have not had side effects.
“Unlike the adolescent pranksters of the past, today s cybercriminals are
motivated by financial gain and are often highly-organized. They want to
steal your identity, track what you do on the Internet, or even hijack your
bandwidth to create zombie botnets,” said Gregor Freund, chief technology
officer of Check Point Software. “And they are using the trust of an
unassuming public to dupe people into inviting malware through traditional
firewalls and antivirus programs. Current anti-spyware solutions can clean
up the mess after the fact, but people now must deploy preventative,
proactive measures to protect themselves from these criminals.”
Protection at the PC’s Core
ZoneAlarm 6.0 continues Zone Lab’s legacy of innovation by creating the
industry s first OSFirewall, adding a completely new layer of protection to
complement the company s powerful network and program firewalls.
The ground-breaking OSFirewall is specifically designed to guard against
kernel-level threats such as spyware, hackers, Trojans, keyloggers, and
rootkits by closely monitoring internal computing resources like vital
files, registry keys and start-up processes at the core of the PC. It goes
beyond the user level to inspect activity between computer applications and
prevent the reading of memory and loading of malicious drivers and services.
The OSFirewall also achieves a new level of granularity by shielding
legitimate programs and preventing program sabotage or hijacking. It not
only blocks traditional attacks, the OSFirewall guards against devious
programs that may hide within a legitimate download from performing damaging
actions that steal personal information or slow computer performance.
The new OSFirewall combined with the existing award-winning firewall
technologies create the Zone Labs “Triple Defense Firewall”, a
multi-faceted protection system with inbound, outbound and now internal
filtering for zero-hour defense and seamless integration making ZoneAlarm
6.0 the most effective Internet security solution for everyday consumers.
“The spyware threat is a recent phenomenon that the security market is still
struggling with. Much of the focus has been on the development of spyware
signature databases, but signatures only treat spyware once it has infected
a computer,” said Charles Kolodgy, research director at IDC. “The ZoneAlarm
Internet Security Suite has taken a proactive approach that addresses the
spyware threat using several layers of protection through its new OS
firewall and outbound traffic blocking capability packaged with antivirus
and antispam protection. With Zone Labs monitoring how programs are using
the operating system, the rest of the industry will need to evaluate how
they are addressing this problem.”
New Anti-Spyware Security
Building on the foundation of the Triple Defense Firewall, the new
ZoneAlarm 6.0 Anti-Spyware solution is tightly integrated into the ZoneAlarm
Internet Security Suite and ZoneAlarm Pro products to remove existing
malware on a PC. It boasts a targeted database of signatures to delete the
most pervasive spyware applications on the Internet today. ZoneAlarm s
anti-spyware technology also targets particularly invasive adware programs
that sap computer performance, interfere with legitimate programs, create
new security holes, hijack homepages, deluge users with pop-up ads, and
track personal Web usage and private information.
ZoneAlarm 6.0 Anti-Spyware and the OSFirewall together provide automatic
prevention, detection and treatment capabilities making it the most
effective integrated solution on the market right out of the box.
SmartDefense
The SmartDefense service utilizes the expertise of Check Point and Zone Labs
security research departments and leverages DefenseNet a community of
front-line users to provide real-time alerts and actionable information on
the latest threats. At work for over a year, DefenseNet enables millions of
active users to share security knowledge and provide instant feedback to
help Zone Labs security experts discover new malware programs.
Through the SmartDefense process, over 95% of policy decisions are automated
– significantly reducing the amount of noise and sparing the end user
from having to constantly manually accept or deny application activities.
Once a threat has been identified and validated, Zone Labs in turn sends
customized policies back to the users through a SmartDefense Advisor service
for proactive protection. In addition, SmartDefense Advisor provides
ZoneAlarm users with periodic distribution of anti-virus, anti-spyware and
product updates. The SmartDefense service is included with all licenses of
ZoneAlarm.
Building on the Basics
Over 35 million Internet users have downloaded the original ZoneAlarm
firewall and its premium versions since the company s launch in 1998. Now,
the ZoneAlarm family includes the ZoneAlarm Internet Security Suite (for
all-in-one protection including anti-spyware, antivirus, antispam, IM
protection and more), ZoneAlarm Pro (a firewall for users seeking advanced
functionality), ZoneAlarm Antivirus, and ZoneAlarm Wireless. ZoneAlarm
Internet security solutions have received the industry s highest accolades,
and with the added security features in ZoneAlarm 6.0, the company has
extended its commitment to delivering the most advanced Internet security
available to consumers.
Pricing and Availability
ZoneAlarm Security Suite, ZoneAlarm Pro 6.0, ZoneAlarm with Antivirus and
ZoneAlarm will be available on Monday, July 25th on the Zone Labs web site
at www.zonelabs.com. ZoneAlarm Internet Security Suite costs £49.95 for a
single user, ZoneAlarm Pro 6.0 costs £34.95 for a single user and ZoneAlarm
with Antivirus costs £19.95 for a single user. Prices include VAT. Existing
customers can update to version 6.0 for free if their subscription is
current, and will receive a notification within two weeks of availability.
ZoneAlarm continues to be free for personal and non-profit use.
The ZoneAlarm family of products supports Windows® 98SE, ME, 2000 Pro and
XP.
About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (www.checkpoint.com) is the worldwide
leader in securing the Internet. It is the market leader in the worldwide
enterprise firewall, personal firewall and VPN markets. Through its NGX
platform, the company delivers a unified security architecture for a broad
range of perimeter, internal and Web security solutions that protect
business communications and resources for corporate networks and
applications, remote employees, branch offices and partner extranets. The
company’s ZoneAlarm product line is one of the most trusted brands in
Internet security, creating award-winning endpoint security solutions that
protect millions of PCs from hackers, spyware and data theft. Extending the
power of the Check Point solution is its Open Platform for Security (OPSEC),
the industry’s framework and alliance for integration and interoperability
with “best-of-breed” solutions from over 350 leading companies. Check Point
solutions are sold, integrated and serviced by a network of more than 2,200
Check Point partners in 88 countries.
####
©2003-2005 Check Point Software Technologies Ltd. All rights reserved.
Check Point, Application Intelligence, Check Point Express, the Check Point
logo, AlertAdvisor, ClusterXL, Cooperative Enforcement, ConnectControl,
Connectra, CoSa, Cooperative Security Alliance, DefenseNet, Eventia, Eventia
Analyzer, Eventia Reporter, FireWall-1, FireWall-1 GX, FireWall-1
SecureServer, FloodGate-1, Hacker ID, IMsecure, INSPECT, INSPECT XL,
Integrity, InterSpect, IQ Engine, Open Security Extension, OPSEC,
OSFirewall, Policy Lifecycle Management, Provider-1, Safe@Home, Safe@Office,
SecureClient, SecureKnowledge, SecurePlatform, SecuRemote, SecureXL
Turbocard, SecureServer, SecureUpdate, SecureXL, SiteManager-1, SmartCenter,
SmartCenter Pro, Smarter Security, SmartDashboard, SmartDefense,
SmartDefense Advisor, SmartLSM, SmartMap, SmartUpdate, SmartView, SmartView
Monitor, SmartView Status, SmartViewTracker, SofaWare, SSL Network Extender,
Stateful Clustering, Triple Defense Firewall, TrueVector, Turbocard, UAM,
User-to-Address Mapping, UserAuthority, VPN-1, VPN-1 Accelerator Card, VPN-1
Edge, VPN-1 Pro, VPN-1 SecureClient, VPN-1 SecuRemote, VPN-1 SecureServer,
VPN-1 VSX, VPN-1 XL, Web Intelligence, ZoneAlarm, ZoneAlarm Pro, Zone Labs,
and the Zone Labs logo, are trademarks or registered trademarks of Check
Point Software Technologies Ltd. or its affiliates. All other product names
mentioned herein are trademarks or registered trademarks of their respective
owners. The products described in this document are protected by U.S. Patent
No. 5,606,668, 5,835,726, 6,496,935, 6,873,988 and 6,850,943 and may be
protected by other U.S. Patents, foreign patents, or pending applications.
Welcome to the new alternative home for The View From Object Towers. Although I still intend to maintain my existing Bloglines home – http://www.bloglines.com/blog/andismit – I’ve had too many people tell me I have to have trackbacks and comments. After casting around for advice from people who know much more about these things, I’ve plumped for Typepad.
Over time, I presume all my current readers will migrate this way.
In the meantime, apologies for the Blog schizophrenia.
Hear from you all soon.