According to some sources, there are now around 3 million Twitter users worldwide. Indeed, based on current trends, this could hit 5 million by Christmas. Like many people, I signed up for Twitter early last year – and then promptly forgot about it for another 12 months. Mainly because it seemed rather pointless and a… Read more »
Monthly Archives: October 2008
How much are tech firms spending on social media?
Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn’t seem to even register as a discrete item on the tech marketing agenda. It is possible that social media is lumped in as part of “other” digital marketing (which constitutes less than 1pc of total marketing spend)…. Read more »
Tech firms global marketing spend: events (22pc – $3.3bn); digital (12pc – $1.8bn); PR (5pc – $750m): IDC
IDC’s latest report on tech marketing spend came out a few weeks ago and offers some good insight into where the money is (and will be) going. According to a story by Kate Maddox in US B-to-B magazine, IDC breaks down tech vendor marketing budget spending as follows: events will make up the largest share… Read more »
Recent Comments