Tech firms global marketing spend: events (22pc – $3.3bn); digital (12pc – $1.8bn); PR (5pc – $750m): IDC

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IDC’s latest report on tech marketing spend came out a few weeks ago and offers some good insight into where the money is (and will be) going. According to a story by Kate Maddox in US B-to-B magazine, IDC breaks down tech vendor marketing budget spending as follows: events will make up the largest share… Read more »