davidmaister.com > Passion, People and Principles > Fat Smoker Principles: Build Relationship Plans Not Sales Plans. As ever, more good sense from Mr Maister. I like his distinction between illustrating and asserting – much like my example of "show" versus "tell" in connection with press releases. DM: Virtually every company I meet says they have… Read more »
Monthly Archives: July 2007
Rather remiss of me not to say thanks to David Meerman Scott for the acknowledgement in his latest book, The New Rules of PR and Marketing. So, again, thank you. Glad I was able to make a (small) contribution to your efforts.
Sad to hear of the demise of one of my philosophy lecturers from Edinburgh University, Timothy Sprigge. A link here to his poem, The History of Western Philosophy – all you need to know really. Legal Theory Blog: Timothy Sprigge, 1932-2007.
Tom Foremski has highlighted a new social media news release service* called PRXBuilder. Currently in beta (and free to use), it is intended to provide an easy means of creating and distributing rich media releases. However, the bit that caught my eye was an extra service called NewsAds – ie using Google AdWords to advertise… Read more »
Excellent post on Strumpette from Ike Piggot – anyone who can use Heisenberg’s Uncertainty Principle as a metaphor for what’s happening in social media gets my vote:Outside observers kill communities in a hurry, regardless of the transparency of their motives. The only tolerated agenda is pure: thrash metal fans don’t want Mr. Labelpants from Arista… Read more »
Bill Thompson has a novel take on the whole Facebook/privacy debate: The complexity of the interaction between online and offline worlds has been highlighted recently by a spate of warnings about how we are exposing ourselves on social network sites. Unruly Oxford students have been tracked down by the university authorities, a beauty queen in… Read more »
There was me saying that Facebook could be the way forward for PR – and then along comes Danny Bradbury and shows how LinkedIn could help get rid of us altogether (well, almost). Specifically, Danny is referring to the use of LinkedIn Answers as a research tool: "I checked out the Answers feature, and oh… Read more »
Haven’t been able to log in to Facebook all day – perhaps I should be grateful. Then again, wouldn’t surprise me if their servers have melted with the ever spiralling number of new users being added daily.
The Viking Manifesto didn’t take long to read – and shared with David Meerman Scott’s book a common theme about the importance of telling good stories. Which made me wonder about the curious PR phrase pitching or selling stories to journalists. As we all know, the PR industry seems to be pretty hopeless at doing… Read more »
The Viking Manifesto is a new business book that seems to be getting some attention. Here’s the publishers blurb: "The Viking Manifesto is a call to arms for a new way of doing business. It’s about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords… Read more »