I’ve been ploughing my way through 3 books recently – all on ostensibly different topics – but which have some surprisingly common themes with major implications for the PR industry. I’ve listed the books below – with a quick precis on each – and some more general conclusions to follow: Competing on Analytics by Thomas… Read more »
Monthly Archives: July 2007
Accountancy and PR – professions with similar problems?
The never ending wishlist « AccMan: Dennis Howlett tipped me off to this Rick Telburg survey, entitled Client Satisfaction: Make It ‘Priceless’. Although covering the accountancy sector, in many places you could simply insert the word PR and you’d have a pretty accurate client view of flackery. Some examples: “The responses indicate a general, if… Read more »
Press releases: still rubbish – but are they going to change any time soon?
My thanks to Mr Waddington at Rainier for getting one of his interns to analyse Sourcewire’s press release output from June. The results showed that: "Out of 150 press releases, “best” appeared 68, times followed by “latest” recurring 29 times and “largest” 24 times. Descriptive words such as “biggest”, “fastest” and “hottest” weren’t far behind…. Read more »
Was Alistair Campbell a freelance gigolo?
Asks Liz Hodgkinson. She apparently interviewed the then unknown student/teacher Alastair Campbell in his pre-Labour spin years and her piece was published by the Sun in May 1980. She claims that when Campbell’s biographer Peter Oborne tried to find the cutting, it had mysteriously disappeared from all records. However, Liz kept a copy of her… Read more »
Socialstream – aggregated social networks from Google
Social Networks: Google, Yahoo start from scratch – Valleywag Interesting Valleywag piece about Google sponsoring a project at Carnegie Mellon University, which, instead of serving as a social network itself, attempts to unify multiple networks. As VW says: “That’s a product that users, drowning in multiple logins and passwords, could badly use.” I could certainly… Read more »
Fire your agency – and still have the same people working on the account
PR Week’s lead story this week has some profound implications for the PR industry. There has been much talk in recent times of just how the new TUPE (Transfer of Undertakings Protection Employment) regulations might impact PR agencies and their clients – it now seems we have the answer. According to PR Week: "An employment… Read more »
Is Facebook the future of PR? And the answer to Charles Arthur’s prayers?
Like most people I know, I’ve been spending more time than is healthy on Facebook in the last few weeks (which is why my blog posting has slowed to a crawl). However, the more I use it, the more I’m convinced it offers a model for the way PR will be conducted in the future… Read more »
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