The debate over video versus text continues to rage – both in journalism and PR. Some argue that TV news can’t provide the depth of analysis of a lengthy editorial. And should PR be exploiting new web video technologies more fully?
To me, it is a bit of a red herring. The real issue is the amount of time you have to convey the necessary information and how well you use each respective medium – the so-called ‘attention economy.”
Here is a case in point.
I read Charles Goodhart’s lengthy article (sub required for full feature) in Prospect magazine last week which went into the background of the current financial crisis. I then watched the following Bird and Fortune sketch on YouTube.
I came away feeling that Bird and Fortune pretty much captured the key points of Goodhart’s piece and delivered it in a more impactful way. On this occasion, video 1, text 0. But the video versus text argument remains, generally, a waste of energy.