PR sector will continue to grow over next 4 years – NYTimes.com

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Despite all the bad news about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, after mining and construction. Almost none of that growth is forecast to come from shrinking traditional media, however. Instead, it will be drawn from areas like word-of-mouth marketing and public relations (with… Read more »

Katie Paine: PR is doomed (if PR pros think clippings/AVEs are effective measurement) (from Ragan.com)

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The fact that people — professional PR people— are saying they think that measurement is collecting clips and calculating AVEs, we’re doomed as a profession,” says Katie Paine, CEO and founder of KD Paine & Partners. “There’s absolutely nobody at the board level or CEO level of any organization that would accept any of the… Read more »