Losing sight of the basics in PR

Posted by & filed under Technology PR.

For all the general noise about the potential of PR 2.0 – blogging, vlogging, podcasting, etc – two recent posts from very different ends of the spectrum suggest we’ve all lost sight of the wood for the trees. First, up is Andrew Brown at The Guardian with his piece entitled: This article is not available… Read more »

Danny Bradbury’s Virtual Editorial Assistant

Posted by & filed under Technology PR.

Looks like Danny Bradbury has caught the Four Hour Work Week bug – and according to his post on the subject of virtual assistants, he’s already seen some very good results. In short, Danny has outsourced a lot of the donkey work faced by freelance journalists (ie trying to sort out interview times, basic background… Read more »