PR company fired for “broken promises”

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A story in today’s PR Week about a publishing PR firm that allegedly got fired for "overpromising on the coverage it could deliver". Brighton-based Raft PR apparently promised Cyan Books author David Kean that he would get 17 pieces of coverage for his new book: How Not To Come Second: The Art of Winning Business… Read more »

How much would it take to buy a PR agency?

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According to today’s PR Week, an initial consideration of 5.5 times pre-tax profit is reasonable at present. In which case, as detailed here previously, some very big agencies would only be worth a few thousand pounds – most people with an average credit card limit could therefor pick them up. Even the most successful ones… Read more »