SEO keyword firm Wordtracker have released a new free tool that allows you to see the most popular questions people ask in relation to a specific keyword or phrase. For example, the most common phrase associated with public relations is: “what is public relations?”. According to Wordtracker, by creating content related to relevant questions, you… Read more »
Posts Categorized: General PR
PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey
Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: “traditional patterns of press release usage might keep… Read more »
Mike Butcher, Techcrunch UK: “Only a handful of PR firms are any good”
Why is it there is always a great blog post that you only catch up on a while after it is has been published? For some reason I missed Mike Butcher’s “top 15 ways to get on with TechCrunch UK, and maybe other media” post when it first came out in August. No matter. It… Read more »
79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia
I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of… Read more »
185 million reasons for UK car dealers to be worried?
According to Google, UK internet users searched for the term “cars” on Google 185 million times in October. The historical 12 month average has been 226 million – so there has been an 18pc decline in search term usage. And as we know, new car sales in the UK slumped 21pc in September. Should we… Read more »
Why you should read Antony Mayfield’s e-book Brands In Networks
First, my thanks to Mr Stephen Waddington for flagging Antony Mayfield’s e-book, Brands In Networks. As Wadds says “publishers, journalists, PRs and marketing professionals that are looking for a pragmatic analysis of the fragmentation of the media industry should download the 50-page eBook immediately.” I agree. The book covers a huge amount of ground –… Read more »
UK PR job searches increase 22pc in September 2008?
According to Google’s Keyword tool, the volume of UK searches on the term “pr jobs” hit 201,000 in September. That’s a 22pc increase on the historical 12 month average of 165,000. Is it a case of people returning from holiday and determined to find a new job? Or are PR employees making sure they cover… Read more »
How to test your media pitch with a tame journalist
I note that heavyweight UK business and consumer journalists Guy Clapperton, Sally Morris and Lori Miles have lauched a new PR training service called What The Press Wants. As the name of the venture suggests, they ought to know better than most exactly what journalists are looking for. Among the various courses provided, I also… Read more »
Management Today Editor Matthew Gwyther on “desperate PRs”
Management Today Editor Matthew Gwyther has just come back from holiday to find 1,024 e-mails in his in-box. As he points out, 95% of those emails are “dross”. Sadly, the blame can’t be laid at the door of spammers offering him “four gross of Cialis for $129.99.” No, unfortunately, the culprits are “desperate PRs” who… Read more »
“80pc of SEO consultants are scammers”: Peter Kent, author, SEO for Dummies
SEO for Dummies author Peter Kent has been making some pretty scathing comments about the SEO industry in a new interview: “Over the last few years as I speak to more clients and hear their stories, it has led me to believe that 80% of the business is scam.” Kent qualifies this remarkable statement by… Read more »
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