Why don’t we ask more questions via Google Search?

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

SEO keyword firm Wordtracker have released a new free tool that allows you to see the most popular questions people ask in relation to a specific keyword or phrase. For example, the most common phrase associated with public relations is: “what is public relations?”. According to Wordtracker, by creating content related to relevant questions, you… Read more »

PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR.

Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: “traditional patterns of press release usage might keep… Read more »

79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR.

I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of… Read more »

Why you should read Antony Mayfield’s e-book Brands In Networks

Posted by & filed under Books, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

First, my thanks to Mr Stephen Waddington for flagging Antony Mayfield’s e-book, Brands In Networks. As Wadds says “publishers, journalists, PRs and marketing professionals that are looking for a pragmatic analysis of the fragmentation of the media industry should download the 50-page eBook immediately.” I agree. The book covers a huge amount of ground –… Read more »

UK PR job searches increase 22pc in September 2008?

Posted by & filed under General PR.

According to Google’s Keyword tool, the volume of UK searches on the term “pr jobs” hit 201,000 in September. That’s a 22pc increase on the historical 12 month average of 165,000. Is it a case of people returning from holiday and determined to find a new job? Or are PR employees making sure they cover… Read more »