Journalists using LinkedIn profiles to “vet” interviewees?

Posted by & filed under digital pr, General PR, information risk management, IT security, Media, online pr, People, tech pr, Technology PR.

As I noted in my recent Online PR whitepaper, there are some novel digital twists occurring within traditional media relations. Take the good old journalist interview. In the past, a journalist would probably have to take at face value a bio provided by the PR person of a prospective interviewee.  On LinkedIn, although the background… Read more »

New free whitepaper will help PR and marketing professionals kick start or improve online PR programmes

Posted by & filed under digital pr, General PR, online pr, tech pr, Technology PR, Web/Tech.

PR and marketing professionals looking to kick start or improve their online communications programmes now have a valuable new free guide thanks to the publication today of the latest whitepaper from Daryl Willcox Publishing (DWPub). The whitepaper, entitled “Online PR in action – an introduction to implementing and measuring a digital PR programme”, sets out the basic steps required to get results from digital media. The whitepaper was written by digital PR veteran Andrew Bruce Smith, founder of online PR specialist consultancy escherman. It was inspired by a lack of detailed information about how to pull together all the various elements of a successful online PR campaign – despite huge volumes of information available on specific aspects of the subject.

Wittgenstein’s Poker: Why defining social media and PR won’t solve its problems

Posted by & filed under Books, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

For those of a philosophic bent, one of the best books of recent times has been Wittgenstein’s Poker, by David Edmonds and John Eidinow, which provides a brilliant overview of two giants of 20th century thought, Ludwig Wittgenstein and Karl Popper. (The title derives from the infamous meeting of Wittgenstein and Popper in room H3,… Read more »

“Should I kill myself or read another Twitter message?”: Camus’ question for the social media generation

Posted by & filed under Books, digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

The above quote is a reworking of Albert “The Outsider” Camus’ existentialist poser: “Should I kill myself or have a cup of coffee?” It is referred to in Barry Schwartz’s highly insightful cult classic, The Paradox of Choice to stress the point that everything in life is a choice. One of the key themes in… Read more »

Five tips for a healthier social network: New Scientist on “social contagion”

Posted by & filed under digital pr, General PR, online pr, Science, tech pr, Technology PR.

Columbia University has shown that seeding localised social groups with certain ideas or behaviours can lead to the ideas cascading across entire global networks. This contradicts the notion – promoted by the author Malcolm Gladwell in The Tipping Point and others – that social epidemics depend on a few key influential individuals from whom everyone else takes their cue. It doesn’t ring true, argues Watts, because such “influentials” typically interact with only a few people. The key for the spread of anything, he says, from happiness to the preference for a particular song, is a critical mass of interconnected individuals who influence one another.”

More tips on supercharging your PR efforts with Twitter (a case study in open source PR)

Posted by & filed under digital pr, General PR, online pr, tech pr, Technology PR.

Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR. Last Friday, he posted his initial list of UK journalists on Twitter – thus sparking a healthy dose of comments from both PRs and hacks. Including some… Read more »

6 reasons to supercharge your PR efforts with Twitter

Posted by & filed under digital pr, General PR, marketing, online pr, tech pr, Technology PR, Web/Tech.

Stephen Davies has posted a great list of prominent UK journalists who are on Twitter. As he says: “Twitter isn’t something that immediately strikes you as anything good and explaining the benefits of it to someone who has never heard of it – particularly a pressed for time PR person – can be quite difficult.”… Read more »